WEAR: i’m not a plastic bag
Posted by Sal Taylor Kydd on 7/19/2007
SAL: Whole Foods supermarket in Union Sq launched a product today that came with a celebrity-enthused hype not seen since, well, since a couple of weeks ago really and the launch of the IPhone. OK, perhaps I exaggerate, but the fact remains that there has been a lot of buzz about the “I’m Not a Plastic Bag” bag. Whole Food’s noble effort/green marketing gimick is designed by accessories designer Anya Hindmarch in collaboration with the We Are What We Do organization. It is a cool bag, and I’d certainly fork over the $15 to make a statement and save a plastic bag or two from the landfill. However, it looks like I’ll have to wait for the LA debut, it’s only available at select Northeast stores, oh and Ebay.
Update 7/22: Looks like plastic bags as we know it may be on their way out. SF is considering banning their use in supermarkets.
Categories: Bags, Green, Sal, Style
